Singapore Fast Food War - 2395 Words

1. Conduct an IMC context analysis for one of the following; McDonald’s, Pizza Hut, or KFC. This case study will analyze customers, competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonalds opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families, because children want to visit McDonald’s as it is a fun place to eat, working people who are looking for a quick meal because of their busy schedules, and teenagers who are looking for the value for money menus and free internet access available in some restaurants. McDonald’s target†¦show more content†¦The target of the monopoly campaign was to obtain repeat customers (Writer, Staff 2009). For the current promotion, McDonald’s offers free toys with the purchase of happy meals â€Å"Hot Wheel Go for It!† for boys and â€Å"Barbie in the Pink Shoes† for girls to collect. In addition, McDonald’s also provides on going promotions such as birthday parties, gift certificate and discounted coupons for customers of all ages, which aid to support sales promotion (McDonald’s Singapore 2013). Public Relation According to McDonald’s press releases (2013), the current public relation programs for year 2013 are â€Å"The World’s Largest Ever Breakfast Giveaway†, â€Å"Customers And Staff Gather to Bid Farewell to McDonald’s Marine Cove Restaurant†, and First â€Å"Home-Away-From-Home For Families With Sick Children Opens In Singapore.† 2. Identify the target markets that are best suited to each of the following: McDonald’s, Pizza Hut, and KFC McDonald’s The best suited target markets for McDonald’s are people of all ages and demography such as parents with children who visit McDonald’s to give the children a treat, kids who want to visit McDonald’s as it is a fun place to eat, a business customer who visits McDonald’s to have a quick meal and rush to go back to work and teenagers who are attracted by the sever menu they can afford and the free internet access available in restaurants (McDonald’s Corporation 2008). Pizza Hut Upon reviewing Pizza Hut advertisements in Singapore, theShow MoreRelatedFast Food War in Singapore673 Words   |  3 PagesFast food war in Singapore Q1. Conduct an IMC context analysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012)Read MoreDesign Marketing Cover for Pringles Essay1649 Words   |  7 PagesPringles A. http://www.fatsecret.com/calories-nutrition/pringles - Normal - Small - Stick - Promotion [star wars, speaker, Iphone App] A. Analysis - SWOT - PEST - 5P people/product/place/price/promotion - Objective B. Target Audience[MIN] C. Brand Positioning [with 3 brands] - USP – What Pringles have that other company don’t have D. Problem of Pringles in Singapore E. Solution F. Reference Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategyRead MoreWhy Did Japanese Chose Pulau Ubin As Their Divergent And Went Attacking From The West And Not East?2305 Words   |  10 PagesThe British had confidently predicted that the Japanese would attack from the sea. This explained why all the defences on Singapore pointed out to sea. It was inconceivable to British military planners that the island could be attacked any other way – least of all, through the jungle and mangrove swamps of the Malay Peninsula. Therefore, the defence on the North West of Singapore was weak as the Australian forces deployed there was small and the terrain have prohibited the allies in their constructionRead MoreMcdonald Marketing of Service12670 Words   |  51 Pagesmarketing plans which have made them become world leading fast food restaurants besides Subway. By implementing every of the marketing strategies based on their five marketing objectives which are profitability, consumer satisfaction, qual ity service , community outreach, and reputable image, McDonald’s has been a very demanding fast food restaurants which operates with 30,000 restaurants over the world . Moreover, situational analysis of Singapore which has been supporting McDonald’s business will alsoRead MoreManhattan Fish Market Expand to Australia2592 Words   |  11 PagesAustralia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia. Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia. With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual diningRead MoreThe Concept of Advanced Civilization Led to the European Conquests on the 16th and 17th Centuries1367 Words   |  6 Pagesworld in 1519 was the Aztec city of Tenochitlan. With a population of 250,000 people, it was organized with market trade and religious duties. Numerous temples were built that were devoted to their Gods and nature, particularly the sun which created food. It was believed that the sun obtained its energy from human blood, so there were frequent sacrifices of all types of people. Over 20,000 people each year. They had conquered much of the neighboring Tlaxcala’s territory, and used them for sacrificeRead MoreThe Eyes Of American Corporates Essay1413 Words   |  6 Pageschains don’t want to fight old-time wars anymore. They want to make just-in-time deliv eries of goods and services† (par 17). This means that such countries are too concerned with their spot in the supply chain to think about losing their privilege to levy a war. The Syrian is very local-oriented: people like the way things are, and continue to refuse giving into international pressure of finally getting a McDonald’s. People still embrace their language, their food, and their religion. In fact, theRead MoreObesity And The Rate Of Children Obesity1585 Words   |  7 Pagesstate present a plate with varieties of food, with the main courses running from mac and cheese, to chicken nuggets, burgers, French fries. The meal usually come with fruit cup, milk, canned beans, and are not appealing to the eyes. While some plate of food were more nutritious than others, it is no doubt that these students consume hundreds of empty calories every day, from the high sugar fruit-cup, to the main courses simply made of processed, fast-food. Another reason that may contrib ute to theRead MoreThe Republic Of The Philippines1570 Words   |  7 Pagesfind work forcing the citizens without a place to go to live in crowded slums making homes out of any material scraps they can find. Most of these homes do not have stoves or basic cooking utensils, so families reside to eating inexpensive street foods or ready to eat noodles with what little money they do have, all at the cost of their health. Similar to other countries a lot of these families move to the urban region in pursuit of happiness and a better way of life. Instead, they end up movingRead MoreIssues in the Malaysia Tourism Industry2555 Words   |  11 Pages5.1 Issues in the Malaysia Tourism Industry Malaysia tourism obtained the fast development as a result of it own superiorities in natural and cultural travel resources as well as governments vigorously support. It has become the countrys second biggest source of foreign exchange and the third largest economy sector. But under this excellent prospect, we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing

The Purpose of Education Essay - 687 Words

Purpose of Education In almost every culture and in all parts of the world, getting an education is valuable to a person’s future. But what is it that makes education so valuable? What is the purpose of an education starting from the early stages of a child’s development into adolescents, and from adolescents into adulthood? There are many different reasons why a K-12 education is important. Although Kindergarten seems like a place where kids color all day and have recess, there is actually a very intense learning process in effect. Not only are those children learning how to socialize with other children of their same age group, but they are also being taught kindliness, discipline, how to respect there†¦show more content†¦She yelled at me in front of the class which really embarrassed me, however, I learned that stealing was wrong; and from that day on, I never stole anything again. The first eight years of a child’s education is where he learns the basics of everything. This is where a child learns values, how to read and analyze material, how to think critically when solving math problems, use different strategies, take timed tests, write basic five paragraph essays, and so on. Without these first eight years of education which carry a child into his or adolescent phase, a child will not be able to reach his full mental development. As a child grows, his intellect and ability to reason and make educated decisions should reach higher levels. Once a child graduates from elementary school and goes on to high school, he or she is already molded into the person he or she will be for the rest of his or her life. Sure all kids become more mature within those four years, but their values are still the same, and in some cases even stronger. In most circumstances, a child will use what they learned in the past to make decisions inhe future. High school, however, is important for other reasons as well. High school is the very last step before a student can enter the realm of higher education. Therefore, high school is essentially what prepares a student to go on to bigger and better things. High school is whereShow MoreRelatedEducation : Purposes Of Education Essay1311 Words   |  6 PagesFall 2015 Purposes of Education The vocational purpose of education refers to the information and abilities students master through their learning experience in schools. In other words, the main goal of this purpose is to prepare literate and economically aware adults. In reference to early elementary school years, skills that students must master are basic addition/subtraction, memorization, learning to read, and basic sentence writing. Mastering these skills are an important piece of the economicRead MoreThe Purpose Of Education1038 Words   |  5 Pagescommon good refers to the advantage of all people in society. The purpose of education is to prepare students with the life skills they need to be better citizens when they become adults. Most schools promote the idea of the common good in their mission statements. My school mission statement is, â€Å"The mission of the Wadsworth City Schools, in cooperation with families, school personnel, and community, is to provide an education in a safe environment t hat will enable all students to reach theirRead MoreThe Purpose Of Education1041 Words   |  5 PagesEducation has always played an important role within societies and still continues to do so. Education certainly has numerous purposes. From my point of view, the purpose of education is to transfer a wide range of knowledge to students in various fields in order to pursue life ambitions such as job opportunities, research and to prepare students for life and enhancing their current abilities. Education will build and develop the necessary skills required in order for individuals to communicateRead MoreThe Purpose Of Education1918 Words   |  8 Pages1. What is the purpose of education? The purpose of education is to develop young minds with the values and principles that are required of a being a productive and thriving citizen. An education gives children the ability to think and reason critically. It is extremely important that children are educated to think for \right and wrong. For example, children that do not graduate high school. The number of adults in correctional facilities with high school diplomas versus those without are very unbalancedRead MorePurpose of Education Essay669 Words   |  3 PagesEssay: The Purpose of Education Everyday we go to school to receive our education, but what is the purpose of education? Dr. Martin Luther King Jr.’s speech, â€Å"The Purpose of Education† and Frank O’Connor’s short story, â€Å"Christmas Morning,† both discuss what is the purpose of education. The purpose of education is to acknowledge not only one’s intelligence, but also one’s character, provide one with the ability to make decisions and achieve their goals. One of the purposes of education is to acknowledgeRead MoreThe Definition And The Purpose Of Education1484 Words   |  6 Pagesthe definition and the purpose of education. I first define education as a particularly social activity through the integration from different views. Then I introduce the education in China, in the process of quality education reform, which can be taken as a shift from the utilization of education. The current situation, however, is unsatisfactory and problematic because the reform seems to be just a formality. Partially as a solution to this, I describe the purpose of education to focus on the preparationRead More The Purpose of an Education Essay548 Words   |  3 PagesThe Purpose of an Education Many of today’s youth do not see the purpose of education. Students, however, have goals and ambitions they want to fulfill when they reach adulthood. They want to be the lawyers, doctors, teachers, computer analysts, and government officials. They want to have salaries that exceed $50,000 so they can drive the BMW(s) and Lexus(es). To fill these positions, young people need to meet the qualifications and they will see that it fundamentally comes down toRead MorePurpose of Higher Education1129 Words   |  5 Pagesdifferent theories for the purpose of higher education in The New Yorker’s article named, Live and Learn: Why We Have College. Menand (2011) claims that the reasons for a college education are meritocratic, democratic, and vocational. These theories are great models for the purpose of higher education in our culture at different points in our history. Our colleges and universities conduct instruction with clear and definite intentions. The instit utions of higher education adopt certain techniques designedRead MorePurpose Of College Education1041 Words   |  5 Pageshave a college education because they do not consider important factor when it comes to make an important choice in this case, your career. Today in America the purpose of a college education can be interpretive in different ways and meaning depending on the position of each person in the articles,â€Å"Post-College Success Not All About the Money† and â€Å"Higher Education and the â€Å"American Dream†: Why the Status Quo Won’t Get Us There† states and support that the purpose of a college education is to find yourselfRead MorePurpose Of College Education863 Words   |  4 Pages Education is the understanding of knowledge, skills, and moral values. It is essential for the growth and development of students. It serves as the direction of the mind of a young adult. A college education is an important stage because it helps students understand and appreciate the importance of education in the society. It is an optional stage of a formal system of education that offers vocational learning. The college experience teaches the young generation to work by preparing them psychologically

Study Skills Assignment Free Essays

string(65) " also given in the following form \(work break down structure\)\." Table of Contents Task 11 1. Introduction:2 2. Research strategy:2 3. We will write a custom essay sample on Study Skills Assignment or any similar topic only for you Order Now Data collection methods:3 3. 1Primary data collection method:3 3. 2Secondary data collection method:3 4. Resources/Data Access:4 5. How and Why:4 Task 25 1. Project Plan:5 Work break down structure (WBS)6 2. Understanding the instructions:6 3. Managing Time Effectively As a Post Graduate Learner:7 4. Gant chart:7 5. Collection of information:8 6. Write a more detailed plan:9 7. Getting Started, Editing the work, proofreading the draft and the final edit9 Task 310 Critical Reflection Report:10 References:13 PLANNING REFLECTING AT POSTGRADUATE LEVEL Task 1 Develop a research strategy explaining EXACTLY how you will find relevant academic material to help you with THIS SPECIFIC ASSIGNMENT, i. e. specific search ‘strategies’ ‘search terms’, which databases journals you will query, how why, etc. 1. Introduction: An assignment is a task that is given to testify a student’s knowledge regarding a particular subject or topic which he/she is asked to produce as a part of his/her academic course and this assignment is usually assessed. However, there are different kinds of assignments given during the course such as theoretical assignments, practical assignments containing theory and some practical approach by conducting primary research for example, development of business plan (Bell, 2002). The student/researcher when given an assignment should first develop an understanding of the contents of the assignment and then should develop a research strategy according to which he/she can start and complete the given assignment. Apart from developing a research strategy for the assignment another important which needs to be considered is the mode of data collection and the sources from where the data for the particular assignment could be gathered. Further the writer needs to keep in mind the length/word count of the assignment, the kind of report required whether an essay is asked to write or a report that might be containing headings, diagrams, charts and graphs (Bell and Chan, 2005). 2. Research strategy: A research strategy is a plan of action that gives direction to your efforts, enabling you to conduct research systematically rather than haphazardly† (Bain, 2000). The following research strategy will be employed to conduct the current assignment: * Thorough study of the topic and related subjects prior to starting the assignment. * Understanding the requirements of the assignment * Thinking of such ideas that can make the assignment different from others. * Inquiring yourself as what do I want to do in the assignment? * Collecting data through browsing different sources. Locating a specific piece of information * Retrieving all the related material on the given subject Further, for the current assignment the research strategy adopted by the writer would be based on the requirements of the assignment. As the assignment requires the development of such a strategy which will help the writer to find the academic material for the current assignment. However the following ways will be utilized to collect data. 3. Data collection methods: The most widely used data collection methods are: * Primary data collection method * Secondary data collection method 4. Primary data collection method: Primary data is usually present in raw form or in the original form which the researcher collects by employing different methods such as questionnaire, observations, and focus groups, personal and telephonic interviews. This kind of data is not used previously in any research or by anyone. Howeve r for the current study this kind of data collection method would not be required as the current assignment does not require any such data that requires the development of questionnaire, conducting interviews or observations (Kumar and Ranjit, 2005). 4. 2 Secondary data collection method: This kind of data already exists in published and non published form, however secondary data is mainly comprised of compiled statistical reports, financial reports, news, articles and journals which could be accessed through different research engines such as Google and through various sources such EMARLD, Mintel, EBSCO, Jstor, Lexis, Key Note, Willey Interscience and Nexis and also through books and web pages. However for completing the current assignment secondary data collection method will be employed and data will be collected through different resources (Dawson, 2002). 4. Resources/Data Access: The information gathered for the current assignment were from different resources such as Journal of Educational Administration, International Studies in Educational Administration, further few books were also employed to gather information such as Developing and applying study skills. London: Chartered Institute of personnel and development, Project management: a systems approach to planning, scheduling, and controlling, edition. 9th Canada: John Wiley Sons, The 7 habits of highly effective people. United Kingdom: Simon Schuster UK ltd and Research Methods for Business Students. 5th ed. England: Pearson Education Limited (Saunders et al. , 2003). 5. How and Why: The journal of educational administration was found by using EMARLD, which is an authenticated academic resource and students have access to it through the respective university/college library. Further the international studies in educational administration were also found through EMARLD. The different articles and journal were found by entering the key words of the subject in the search bar and the search engine will find relevant articles. However the different books were accessed through Wiley Interscience such as Developing and applying study skills. London: Chartered Institute of personnel and development, Project management: a systems approach to planning, scheduling, and controlling, edition. 9th Canada: John Wiley Sons, however few web pages were also accessed through Google Scholar (http://scholar. google. com). These resources were employed due their academic authenticity as well as they are properly published resources bearing proper author name and the year they were published (Saunders et al. , 2003). Task 2 1. Project Plan: The project plan for the current assignment is simple and is presented as follows: * Understanding the instructions What is the question actually asking for? * Have a quick plan before starting * Collection of information * Use of other authors’ work * Write a more detailed plan * Getting started * Editing the work * Proofreading the draft * The final edit The project plan for starting and completing this assignment is also given in the following form (work break down structure). You read "St udy Skills Assignment" in category "Papers" Work break down structure (WBS) 2. Understanding the instructions: The first and foremost step after getting any kind of assignment is to read it carefully and understand its instructions and for instance if there is ny ambiguity it could be cleared at the beginning so that the assignment could be completed with clear instructions. In case of the current assignment the writer read the instructions and discussed it with the tutor to have a more understanding of the requirements. Moreover, the question/query being asked was fully understood and a quick plan as how to start the assignment was made which included work break down structure and Gantt chart. This further enabled the writer to estimate the time required for the current assignment (Kerzner, 2006) 3. Managing Time Effectively As a Post Graduate Learner: Time management refers to the development of processes and tools that increase efficiency and productivity† (Ward, 2012). Fur ther it allows a person to mange time effectively and allocates right time to right activity. Managing time effectively allows the individual to prioritize activities according to their importance and allot specific time slot to that activity. Like wise in order to mange time effectively and after having a complete understanding of the instructions the writer was capable of allotting the time required for the current assignment. As time management is critical and important factor in completion of the assignment (Mancini, 2003). 4. Gant chart: The Gantt charts are rigorously used as a project planning tool that could be utilized in order to present the timings of activities that are required to be done in a project. However, Gantt charts are very simple and easy to make and they are widely used by project managers for all type of projects (Durfee, 2008). The following Gantt chart is base on the work break down structure given above. The following graph shows the work load distribution over the week days. It is evident from the graph that more time was given to the assignment on the weekends that is 25 percent on Saturday and 28 percent on Sunday; however the distribution of work is done as per the following percentages on each day. 5. Collection of information: This is the most important activity in making an assignment as the assignment is produced using information gathered from different sources. However, for the current assignment different sources were utilized in order to get good quality academic article, journals, books and web pages. These sources include Journal of Educational Administration; International Studies in Educational Administration, further few books were also employed to gather information such as Developing and applying study skills. London: Chartered Institute of personnel and development, Project management: a systems approach to planning, scheduling, and controlling, edition. 9th Canada: John Wiley Sons, The 7 habits of highly effective people. United Kingdom: Simon Schuster UK ltd and Research Methods for Business Students. 5th ed. England: Pearson Education Limited. An important point while gathering information was to consult the core books and such sources that have been recommended by the tutor, apart from these additional information was also gathered. In case if the writer can not get good articles, the best way is to look at the reference list of any one article and the writer can search for the articles and books used by the author of that article. Another important point to be considered is that while collecting information the writer must be sure the material being collected is relevant to the topic he is searching for, otherwise this can distract the writer from the main topic (Covey, 2004). . Write a more detailed plan: In this stage, after collecting the information the writer needs to select the information which is to be included in the assignment and also the order in which it will come. At this stage the writer has to plan how to organize the information and his thoughts for this he may have to write a list, draw flow diagram, an d make charts and tables in order to arrange the information in a symmetrical and presentable form. This practice helps the writer to save time and the assignment will have a flow rather than jumping between different topics. Thus making a detailed plan/structure of the assignment will helps the writer to have a more balanced assignment. 7. Getting Started, Editing the work, proofreading the draft and the final edit After making the structure and flow of the assignment, it is easier for the writer to start the assignment; however, the assignment is usually started with an introduction which is a brief explanation of the topic and this portion gives an insight of the assignment; what is it all about. An important thing which must be remembered that every time the writer makes some notes from a source he/she should keep the reference of the source and it will prevent the assignment from plagiarism and will save time at the end as well. Similarly the writer should make necessary edition in the assignment where necessary, moreover after completing the assignments the writer should proof read the whole draft and make necessary corrections where required and also should check for the grammatical mistakes if any. The writer should follow proper reference style as prescribed by the tutor. Following the above mentioned plan can help the writer make a quality assignment (Currie, 2005). Task 3 Write a 1000 word REFLECTIVE piece (with relevant academic references) that critically analyses the following FOR THIS SPECIFIC ASSIGNMENT: Critical Reflection Report: To begin with, the module study skills for postgraduate learning has been helpful in so many ways as it helped me develop my skills for the post graduate study level. During the course I learnt many things which enabled me to improve my study performance and enhance my skills both at studies and inter personal skills. Further devising a project plan strategy has helped me a lot in enhancing my skills as how a research is done, what are the necessary steps that should be considered, what the different ways through which data could be are collected and how data could be collected. However there were certain problems which were encountered during the research report such as data collection. It was not easy to gather a comprehensive and to the point data from the various resources, therefore the writer has to be very precise and accurate about selection of data as wrong data could lead to ambiguous statements and can distract the writer from main topic. Therefore from the current module I have learnt how to search for a particular topic and how to extract the relevant material from it. However, this practice will remain helpful through my academic career as I will need to search for other subjects as well in order to prepare the assignments (Kolb, 1999). Another aspect which has helped me during this module is the time management. Time management is an effective tool through which one can mange different activities on time and can give proper time for completing the task as well. During the current assignment, in order to complete and submit the assignment on time, I made a proper work break down structure through which I divided each task in small chunks and allotted time as per its priority and this helped me in managing the task in time. Moreover, the division of work according to an allotted time helped me expedite my activities and complete them on time. This particular aspect of time management will be greatly helpful for me in my future life as this practice will allow me to do the tasks in future in the same way. This will further help me to complete my tasks on time also making a break down structure and allotting time will reduce my work burden and I will be able to do the same the work in a more professional and proper manner rather than haphazardly (Allwood, 1980). The process of searching has enabled me to skim through the documents and take the relevant ones out rather studying each and every document and wasting my time. This is an important quality the researcher must posses as in case of short time and where quick action is required, this quality enables the reader to quickly skim through the important notes and respond accordingly (Lillian, 2005) During the course of this assignment as many articles and journals were gathered in order to retrieve useful information for the assignment, by going through this practice, my reading habit has enhanced a lot and reading more has also enhanced my knowledge about particular topic and in future same practice will increase my knowledge about different topics. Another important learning through this assignment is that the more I read different articles and books it enhances my vocabulary. Prior to getting into the reading habit, my vocabulary was week but now if I find I am not aware about any topic or I lack in any information then I search for the particular topic and learn about that topic. The reading habit has made books my friend and through this I enhance my knowledge about different subjects and topics. This habit can help me in future as well as whatever is learnt in present or past does help the individual in future as well and this can save the time of the individual in future from relearning (Martin and Harrell, 2004). Talking specifically of the SSPL assignment, it was a great learning over all. As the assignment itself was focusing primarily on the ways students gathers information in order to make an assignment. For a student it’s a great learning throughout his education career as this enables the student to learn the proper way of making the assignment. This in turn helps the student score good grades. From the current assignment, I came to know that the first thing after getting any assignment or project is to understand its instructions well before starting and after understanding the instructions, an initial plan or structure should be drafted that comprises of the writers ideas, and then information should be gathered accordingly. This drafted structure helped me to have symmetry in my work. However, during the collection of information I came up with better ideas and the information collected gave me new ideas to think in different perspectives about the same topic. Through this assignment I came to learn about making connection of the previous paragraph to the link, rather than jumping from one topic to another (Kim, 2001). Another important learning through this assignment which will benefit me in the future as well is the proper referencing of the information I took from other sources. This prevents me from plagiarism. As plagiarism is copying someone else work or ideas without giving any credit or reference (Burney, 2012). I learnt through this assignment that copy pasting any authors work is unethical, however, if one reproduce any idea in his/her own words by properly referencing it, then it is not plagiarism. However, through this practice I came to know about different styles of referencing such as APA style Harvard style of referencing. To put it in a nutshell, it was a great learning experience through this assignment and it will help me in future to draft quality assignments and score good grades. And it is accurately said by Oliver Wendell Holmes, Jr. that: â€Å"To be master of any branch of knowledge, you must master those which lie next to it; and thus to know anything you must know all†. ~Oliver Wendell Holmes, Jr. References: Allwood, J. (1976), Linguistic Communication as Action and Cooperation, Monographs in Linguistics 2, Dept of Linguistics, Goteborg University. Allwood, J. 1980), â€Å"Power and Communication† in Allwood, J Ljung, M (red): Alvar – A festshrift to Alvar Ellegard, SPELL 1, Dept of English, Stockholm University. Bain, A. (2000), â€Å"The school design model: strategy for design of 21st century schools†, in Dimmock, C. and Walker, A. (Eds), Future School Administration: Western and Asian Perspectives, Chinese University Press, Hong Kong, pp. 131-66. Bell, L. (2 002), â€Å"Strategic planning and school management: full of sound and fury, signifying nothing? † Journal of Educational Administration, Vol. 0 No. 5, pp. 407-24. Bell, L. and Chan, D. W. K. (2005), â€Å"Principals’ leadership and strategic planning in primary schools in Hong Kong and England: a comparison†, International Studies in Educational Administration, Vol. 33 No. 3, pp. 2-21. Burney, A. (2012), Plagiarism, [online], available at: http://www. uok. edu. pk/news/docs/PlagPres. pdf, accessed on 06/05/2012. Lillian. C, (2005), Intercultural Business Communication, 4th ed. Englewood Cliffs, NJ: Prentice-Hall. Currie D. , (2005) Developing and applying study skills. London: Chartered Institute of personnel and development. Covey S. R. , (2004) The 7 habits of highly effective people. United Kingdom: Simon Schuster UK ltd Dawson, C. (2002), Practical Research Methods, New Delhi, UBS Publishers’Distributors. Durfee, W. (2008), Project Planning and Gantt Charts, [Online], available at: http://www. me. umn. edu/courses/me2011/handouts/proj_planning. pdf, accessed on 05/05/2012. Kumar and Ranjit, 2005, Research Methodology-A Step-by-Step Guide for Beginners,(2nd. ed. ),Singapore, Pearson Education. Kim, Y. Y. 2001), Becoming intercultural: An integrative theory of communication and cross-cultural adaptation. Thousand Oaks, CA: Sage. Kolb D. (1999). The Kolb Learning Style Inventory, Version 3. Boston: Hay Group. Martin, J. N. , Harrell, T. (2004), Intercultural re-entry of students and professionals: Theory and practice. In D. Landis, J. M. Bennett, M. J. Bennett (Eds. ), Handbook of intercultural training, 3rd ed. 309–336. Thousand Oaks, CA: Sage. Saunders M. , Lewis P. and Thornhill A. , (2003) Research Methods for Business Students. 5th ed. England: Pearson Education Limited. How to cite Study Skills Assignment, Papers